You have a right to know the facts about the value of creativity.

For the creative sector to thrive, creators, consumers, rights exploiters and policymakers all need to have a full grasp of the issues behind intellectual property.

As discussed at length in earlier sections, abuses of creators’ works are encouraged by ignorance. It may be a case of using a FaceBook photo in a million-Euro advertising campaign without payment or passing a piece of writing off falsely as a product endorsement, destroying the writer’s reputation.

The concept behind copyright is so simple that a child can understand it:

“I made it: it’s mine.”

7: You need the facts: what is needed

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